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Every Sneeze Deserves a Blessue!


Roundy’s Supermarkets, Inc. Adds Blessue Premium Facial Tissue

June 30, 2009 -- Dallas, TX 

Blessue LLC announced today that they have partnered with Roundy’s Supermarkets of Milwaukee, WI to distribute their new line of 2-ply premium facial tissue products.  Roundy’s will carry Blessue premium facial tissue at all 151 stores, which operate under the Pick 'n Save, Copps Food Center and Rainbow Foods banners.  Blessue founder, Dana Kelman said, “We are excited about Roundy’s decision to include Blessue in upcoming retail reset.  Roundy’s is just the type of retail partner we were seeking as we looked to expand our distribution this summer.” 

Roundy’s will carry both Blessue flat box 150 count and Blessue upright 90 count box styles; both products are 2-ply premium tissue products. 

Kelman added, “Roundys refused to accept the annual negative unit growth that the market share leaders have delivered in recent years and looked to Blessue to help reverse the trend.  Additionally, Blessue and Roundy’s share similar concern for the communities in which we operate and that synergy, together with our consumer-first approach to the market, our focus on design, value and cause marketing, will deliver strong sell through numbers for Roundy’s as they have so far this year for our other retail partners.”

Look for Blessue products at all Pick 'n Save, Copps Food Center and Rainbow Foods stores beginning in August.


About Roundy's Supermarkets, Inc.
Roundy's Supermarkets, Inc. is a leading grocer in the Midwest with nearly $4 billion in sales and more than 18,000 employees. Founded in Milwaukee in 1872, it operates 151 retail grocery stores under the Pick 'n Save, Copps, Rainbow and Metro Market banners in Wisconsin and Minnesota. For more information about Roundy's, visit the company website at

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